ABANCA - Direct by Flamboyant Paradise
The Spanish bank Abanca launched a new campaign and called us to bring to life their characters, Plácido and Serena.
The Spanish bank Abanca launched a new campaign and called us to bring to life their characters, Plácido and Serena.
We went for a slick minimal world with touches of colour for the young couple and the pet bunny to inhabit.
3 TVCs and 9 Print pieces later they took on a life of their own.
We love you Plácido and Serena!
